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RCFE Excellence Cooperative

Stop Competing. Start Cooperating. Succeed Together.

"Lone sheep gets eaten, Strong flock survives".

RCFE Excellence Cooperative is a private support network of qualified, high-standard operators who protect each other’s licenses, provide training for their staff, provide 50+ referral agencies, and plans for their future.
What if one citation, one lawsuit, or one staffing mistake could shut your care home down — and no one was there to help?
👉 Learn more by reading below….

What is a Co-op vs. Franchise vs. Independent

A co-op is a smarter, more collaborative way to do business — offering greater flexibility, shared resources, and community support compared to a franchise or traditional business model.

This Co-Op is "Made By Us, Owned By Us, Run By Us". A Strategic Way of Doing Business that Increases Success. Why Not Work Together as a Team, a Village, a COMMUNITY?

Top Challenges for RCFE Owners


Staffing Crisis

Finding and keeping caregivers is the #1 challenge, especially on short notice. We have a staffing and training division called, "USTConnectCare.org" which is included at no charge for now. We are adding an "Uber" like app to put owners and staff who are looking for each other's services.

Regulatory Compliance

Stricter inspections and documentation requirements risk citations or closure. Receive a systematic approach from an alumni of the Department of Social Services Advisory Board plus 20+ years experience of owning board and care homes in Southern California. Plus as a member, you will have access to several colleagues dealing with the same issues that can help other members.

Census & Marketing

Losing even one resident costs thousands monthly. Referrals are unreliable. We have created an internal as well as an external referral agency that our members will have access to over 50+ referral agencies called, "FindBestRCFE.org". Our members will get a hefty discount on the referral fees and priority referrals.

Burnout & Isolation

Owners wear too many hats with little support, leading to high stress. Therefore, being part of a "village" creates camaraderie instead of competitors. Have more fun with your peers and also enjoy our tax deductible vacation conventions, places like, Las Vegas, and the Philippines…. Why be a lonely sheep and get eaten by wolves, join our heard and be protected from these wolves.

What If…Then What? Do you have a plan?

You've solved the problems, but you lack the vision on your next step or not planned correctly your exit strategy. Or, you loose everything through State Closure or heaven forbid, you get sued for negligence. I have the perfect strategies to protect your legacy, plan your retirement, reduce retirement taxes, expansion if you desire, or liquidate your home, to have in place a plan for the end game. called WhatiFThenWhat.org.

The Main Reason of Failure in this Industry is a State Closure. The Estimated Cost:

$400

Starting Legal Fee

Per hour minimum

$700

Premium Legal Fee

Per hour maximum

$30,000+

Retainer Fee

Average upfront cost

Not making preventative decisions can cost you your license… your income… even your legacy.

Smart operators invest in protection — before the damage is done.

Your Remedy is by Being a Member

These 4 Pillars Aren’t Just a Framework

They’re the Difference Between Surviving and Thriving as an RCFE Owner

1st Pillar: RCFEXCOOP.org;

The Core Hub for RCFE Operations & Success, a Prevention from State Closure.

RCFE Excellence Cooperative is the central alliance where Board & Care owners come together to simplify operations, strengthen compliance, and secure long-term success. Through monthly coaching for owners and staff, peer-to-peer support, operational resources, and a built-in referral network, — so your license, your income, and your legacy are never left to chance.

Preventive citations & Licensing support

Access comprehensive training materials and get expert guidance on maintaining your license

Operating systems & Admission contracts

Utilize proven systems and legally-sound contracts to increase profitability

Audits, Documentation Prep, & Efficiency

Access resources and documentation templates to ensure quality care

Templates, Best practices, and Community forums

Connect with fellow owners and access industry-leading operational resources

2nd Pillar: FBRCFE.org;

What happens if your beds sit empty while your competitors get all the referrals? Get Access to over 50+ Referral Agencies at Your Beckon Call.


  • Internal Referrals: Members refer overflow inquiries exclusively to other co-op members—keeping referrals and opportunities within the group, and get paid. Staying in compliance with the "Anti-Kickback Statue" which has a $10,000 fine and imprisonment.
  • External Referrals: Our outreach team markets to hospitals, case managers, and community liaisons to bring in leads—then connects them directly to co-op homes.
  • Competitive Advantage: Members gain a clear edge in attracting residents while non-members are left out of this exclusive referral ecosystem.
  • Higher Occupancy Rates: More referrals mean fewer empty beds and more predictable income.
  • Smart Collaboration: Members support each other while staying compliant—no more relying on expensive third-party referral agencies.
  • Create your own White-Label Referral Agency: If you want. Just two Internal Referrals from a member pays its entire annual dues.

3rd Pillar: USTStaff.org;

How much risk are you taking by putting untrained staff in charge of your care home?


  • End-to-End Staffing Support — Recruit new staff while training your current team with one unified system.
  • "Uber-Style" Staffing App (Coming Soon)
  • Owners post open shifts
  • Staff input availability
  • The app connects both instantly for real-time scheduling
  • In-House Certification Program
  • Monthly co-op-approved staff training
  • Helps caregivers pursue CNA, LVN, or RN career paths
  • Retention Through Career Growth
  • Motivates staff by investing in their future
  • Builds long-term loyalty and reduces costly turnover
  • Stronger, Committed Workforce — Improve compliance, coverage, and confidence in your care team

4th Pillar: WhatiFThenWhat.org;

Legacy Protection and Exit Planning.


Protecting What You’ve Built: Wealth, Assets, and Retirement.

  • Protecting your business using LLCs and Asset separation
  • Passing assets tax-free using Living Trusts
  • Building a Tax-Free Retirement using IUL (Indexed Universal Life) with the added benefit of a Life Insurance Policy for the benefit of your family you leave behind.
  • Creating lifetime retirement cash flow with Annuities
  • Growth, if you wish to expand, or sell your facility, at a discount on commissions, using our Real Estate connection.

A Collaborative Community

Crucially, members become an integral part of a growing "village" of like-minded owners. This collaborative community operates under the principle:

"Made By Us, Owned By Us, Run By Us."

  • Share best practices
  • Offer mutual referrals
  • Compete more effectively against larger assisted living facilities. Actually, they cannot compete. We should charge more.
  • Get ready for fun, fun, fun with our working seminars in exciting locations like the Philippines, Las Vegas, or on a cruise! It's not all work and no play; enjoy some well-deserved rest and relaxation, with Uncle Sam potentially helping to pay for it through tax deductions.

All members will sign a "Non-Compete, Non-Disclosure, and Non-Pouching" Agreement as part of our Terms and Conditions. Our focus is on collaboration and mutual support, not competition.

A Brief Background of Your Coach/Founder

"Walks the Talk"



Proven Industry Expertise

  • Owned and operated five (5) highly-rated six-bed RCFE homes in San Clemente.
  • Also owned a large 49-bed assisted living facility in Palm Springs.
  • Recognized by California’s Department of Social Services as an “Outstanding Facility Operator” and served on their Advisory Board, shaping RCFE policy.
  • Transitioned into real estate development, building over 900 homes.

Academic & Legal Training

  • Earned an MBA from Pepperdine University, graduating with top honors for his thesis: “How to Run Assisted Living Facilities” (1991).
  • Attended Law School in the Bay Area.
  • Studied in Master Degree in Urban and Regional Planning (MURP), UCI.

Financial Services & Insurance Expertise

  • Licensed Independent Insurance Broker in 6 states.
  • Financial Advisor with over 25+ years of experience helping clients with retirement, estate planning, and wealth preservation.
  • Now helps other business owners and RCFE operators plan for their own “Then What" Strategies from Asset Protection to Retirement.

Become the "First 50 Co-Founding Members" and receive Life-Time VIP benefits.

Receive Life-Time Benefits;

  1. No price increase ever
  1. Receive our app FREE, FBRCFE.org. If we take this Public then you share the profits as a Co-op Member.
  1. Receive our app FREE, USTStaff.org. If we take this App Public then you share the profits as a Co-op Member.
  1. Discounts on our Legacy Programs
  1. Receive two (2) Votes in what we do when the time comes
  1. Quickly qualify to be elected to part of our Board of Directors

V.I.P. Membership by Qualification — to Protect the Integrity of Our Network.

Exclusive Member Guarantees

50% Off of Mock-Up State Annual Inspection

Receive a comprehensive facility evaluation worth $600 for 50% off promotion while it still last.

  • Identifies compliance issues before real inspections
  • Preventative report of improvement areas
  • HIPAA-protected assessment
  • Limited-time offer for new members
  • All Members signs a Non-Compete, Non-Disclosure and Non-Pouching. Part of Terms and Conditions.

One-Year Money Back Guarantee

We're confident your benefits will far exceed your cost — that's why your membership includes our unbeatable ONE-YEAR satisfaction guarantee.

  • Full refund if RCFEXCOOP.org doesn't deliver the amount of value of your annual membership fee
  • Demonstrates our confidence in our services
  • ZERO RISK to your business
  • Membership fee is 100% TAX DEDUCTIBLE. If you pay taxes, then basically this membership is FREE.

Your Privacy. Your Staff. Your Clients. Fully Protected.

We understand your hesitation about protection and privacy — in an industry built on trust, compliance, and confidentiality, no one wants their systems copied, their staff poached, or their reputation compromised.

That’s why every member signs a legally binding Non-Compete, Non-Disclosure, and Non-Poaching Agreement — built to protect your business, your data, your team, and your peace of mind.

This is not just a Cooperative — it’s our Shield.

We are Giving You the Opportunity to Get Your Membership for 100% FREE.

"To Good To Be True" — See How Below.

Refer your overflow to FBRCFE.org and get paid 80% of the first month's rent. We keep 20% of our administration cost. This protects you from the "Anti-Kick Back" Statue which has a $10,000 fine and imprisonment.

And / Or Refer: Know of a friend who is in the business, refer him/her, and we will pay you a $300 for every referral. Just give them our name, tell them about us, and we'll do the rest. When they sign-up, you get paid. Note: Don't delay signing up, as your friend might sign-up and refer you to us and beat you too it. Hehehe. "Just One (1) referral a month pay" pays your monthly due.

Sign-Up Now, For a Limited Time Only

All New Member Sign-Up for a Limited Time Only, we are giving away a 5 day, 4 night vacation of your choice of destination available on Marketing Boost destination just saying Thank You. This is about $1,500 value brought to you by our vacation partner Marketing Boost who have been in business since 2011. This is Not a Time Share Presentation, just pay taxes and resorts fees just like the contestants that win on game shows on TV.

The Final Question is not "Why Join"? it's "Why Not"? This is NOT a Cost, Rather An Investment.

More than just protection — it’s a community. A "Village" of board and care owners working together to secure a future. Don't be left out by yourself with no village, no community, no tribe, no support.

Before you run your facility another day without a system...
Ask yourself — “Am I doing everything I can to protect my license, my income, and my future?” Plus, I can also help seniors in the Philippines.

Ask us about our Referral Program — and how you can get rewarded for helping others join the movement. Find just 2 Board and Care Owners, and your annual dues are completely aid.

We Give Back Because We are Blessed.

Proverbs 11:25, which says, "The one who blesses others is abundantly blessed; those who help others are helped."

With that said, our co-op also helps seniors who are without government assistance or minimal assistance in the Philippines. Through the help of Christ's Commission Fellowship ("CCF") our partner.

RCFEXCOOP is not affiliated with or endorsed by these agencies. Logos are used for informational purposes only, reflecting our commitment to aligning with their public standards, training expectations, and licensing compliance.